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TITLE Public Perceptions of the Risk of BSE and the Risk-Avoidance Behavior in Korea
NAME 관리자 HIT 1,160
LINK #1  http://kiss.kstudy.com/journal/thesis_name.asp?tname=kiss2002&key=3072… [236]

Title : Public Perceptions of the Risk of BSE and the Risk-Avoidance Behavior in Korea
Date : 2012. 6.
Journal title : Korean Journal of Rural Society
Author : Hee-Je Bak
Contact us : csts@khu.ac.kr
Abstract : Public concern about the risk of BSE and its demand for food safety were the primary mover of the BSE controversy and the candlelight demonstration in 2008. There have been relatively few studies, however, addressing the risk perceptions of BSE and the consumption behaviors among Korean, while most previous studies focused on the candlelight demonstration. This study thus examines public perceptions of BSE and risk-avoidance behaviors in beef consumptions and, also, the determinants of them. This study shows that public concern about BSE was not an impulse of the moment. The level of concern about BSE remains rather high even 3 years after the controversy in Korea. Also, the perceptions of BSE turn out the most important determinant of risk-aversion behaviors in beef consumptions. Conservative political ideology reduces the level of concern about BSE, which is mediated by the level of trust in government. The higher the household income is, the lower the level of concern about BSE. These findings suggest that the BSE controversy and the candlelight demonstration cannot be understood solely as reflecting life politics and that they might be reflecting traditional political orders more than we have assumed. Finally, this study confirms the conviction that public mistrust of government resulted in the BSE controversy as much as did the concern about the unknown risk.

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