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TITLE Senses and artifacts in market transactions: the Korean case of agricultural produce auctions
NAME 관리자 HIT 717
LINK #1  http://www.tandfonline.com/eprint/8avBxfFVNSdiheayCfZw/full  [462]

Title : Senses and artifacts in market transactions: the Korean case of agricultural produce auctions
Date : October 16, 2017
Journal title : Journal of cultural economy
Author : Kim, Eun-sung
Contact us : csts@khu.ac.kr
Abstract : This article examines the relationship between the senses, artifacts, and
trade at South Korean agricultural produce auctions. It explores the
impacts of market devices on sensory interactions between auctioneers
and buyers that are essential to market transactions. Through
ethnographic interviews and participant observations at Garak Market,
Seoul, this study compares hand signal trading with electronic trading in
agricultural produce auctions. It analyzes how the senses affect auction
price estimation and formation, as well as their contribution to
economic agency and social relationship among economic actors. The
study then examines the impact of new market devices in electronic
trading (e.g. trading screens, computer monitors, and wireless bidding
terminals) on trading’s sensory aspects of seeing or hearing. It argues
that the devices change the modality of sensory interactions between
auctioneers and buyers. This transforms power struggles, forming a
looser but more equal relationship between auctioneers and buyers and
decreasing the overall auction price in the market.